Partners strategized and launched the EUCEE Nutrition Brand of Quixotic Pharma in digital space in September 2019. It proved out to be a perfect launch of a product sensitive to the present situation. And, by delivering the right creative to the right audience on channels like Facebook, Instagram, Google, Amazon, Twitter and YouTube; and at the perfect time considering the immune awareness hype during the time of COVID widespread; the company was able to reach a daily sale of 500+ Units, became top 30 brands on Amazon in the most competitive product category. In just 7 months of its launch, it has achieved a gross sales of INR 50 lacs+ by selling 15000+ Units of EUCEE Vitamin C. Not to mention that the digital spends to achieve this sale were less that 1/10th of what one may require using the conventional media mix.