{"id":740,"date":"2021-09-09T11:56:21","date_gmt":"2021-09-09T11:56:21","guid":{"rendered":"http:\/\/www.partnersindia.com\/blog\/?p=740"},"modified":"2025-11-28T05:23:55","modified_gmt":"2025-11-28T05:23:55","slug":"every-brand-has-a-story","status":"publish","type":"post","link":"https:\/\/www.partnersindia.com\/blog\/every-brand-has-a-story\/","title":{"rendered":"Every brand has a story"},"content":{"rendered":"
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What is a brand?<\/h1>

A brand is a mere trust. Trust that consumers and investors have upon a company. It doesn’t matter how big or small the company is, trust rolls all the dice around the market table. your logo is not your brand but the story behind it is.<\/p>

When I was young I came across this story of a lady who lost her young son to crossfire in Kashmir. She then told everyone the story about how her son asked for a new school bag that very day and she promised to stitch him one herself but he never returned home that evening.<\/p>

So she stitched several bags everyday in grief. When this story went viral these bags were auctioned online and were sold 40 times it\u2019s worth.<\/p>

The lady did not have a logo, nor a company. All she had was a story and a good storyteller.<\/span><\/p>

Every brand is a story and every story needs a storytellers and that’s what Advertising is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

What is a brand? A brand is a mere trust. Trust that consumers and investors have upon a company. It doesn’t matter how big or small the company is, trust rolls all the dice around the market table. your logo is not your brand but the story behind it is. When I was young I … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nEvery brand has a story | best marketing agency in Chandigarh<\/title>\n<meta name=\"description\" content=\"Every brand has a story | best marketing agency in Chandigarh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.partnersindia.com\/blog\/every-brand-has-a-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Every brand has a story | best marketing agency in Chandigarh\" 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