{"id":476,"date":"2019-02-22T09:33:56","date_gmt":"2019-02-22T09:33:56","guid":{"rendered":"http:\/\/www.partnersindia.com\/blog\/?p=476"},"modified":"2025-11-28T05:48:16","modified_gmt":"2025-11-28T05:48:16","slug":"a-beginners-guide-to-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.partnersindia.com\/blog\/a-beginners-guide-to-social-media-marketing\/","title":{"rendered":"Social media marketing tips for beginners"},"content":{"rendered":"<div typeof=\"schema:BlogPosting\"><p>Social media is like\u00a0a party that everyone\u2019s attending! People are here primarily to be entertained. And who\u2019s the most popular guy at the party? The guy who\u2019s either making them laugh or sharing an enthralling story. That guy is always the crowd-puller. And that is the guy every brand should aim to be.<\/p>\n<p>The objective of a brand page is not to \u2018Sell Now\u2019 but to gather a fan-following that gets converted into brand loyalists. Hence, the content shouldn\u2019t focus on advertisment but generic, industry-related content, interesting enough to engage the audience. After all, no one\u2019s at a party to hear boring promotions!<\/p>\n<p><strong><u><b>Thumb-Rule<\/b><\/u><\/strong><\/p>\n<p>The 80-20 rule of social media states that 80% of the page\u2019s content should be generic engaging content whereas only 20% of its content should directly propagate the brand.<\/p>\n<p><a href=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/thumbrule.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-478\" src=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/thumbrule.jpg\" alt=\"\" width=\"300\" height=\"288\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><u><b>Strategy<\/b><\/u><\/strong><\/p>\n<p>Posting random, aimless content will not build goodwill and prove to be ineffective. It is essential to undertake a thorough analysis of the brand, its competitors, industry, target audience and then develop page objectives based on the insights drawn. Thereafter, a content strategy can be crafted detailing the type of posts and the tone of communication. Once the strategy is defined, posts can be created every week\/month of the calendar.<\/p>\n<p><a href=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/smmstrategies.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-479 size-medium\" src=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/smmstrategies-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" srcset=\"https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/smmstrategies-300x224.jpg 300w, https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/smmstrategies.jpg 566w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong><u><b>Platforms<\/b><\/u><\/strong><\/p>\n<p>Social media is beyond Facebook. There are hundreds of platforms out there buzzing with mass and niche audiences. But that doesn\u2019t mean you have to create an account on every platform. Select platforms based on your industry\u2019s needs. For instance, a luxury fashion brand, where images take center-stage, should launch their social presence with Instagram. Other platforms, with lesser significance, could be launched at a later date, only when there\u2019s provision to create unique, consistent content. Posting the same content on every platform is nonsensical.<\/p>\n<p><a href=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/platforms.png\"><img decoding=\"async\" class=\"wp-image-480 size-medium aligncenter\" src=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/platforms-300x233.png\" alt=\"\" width=\"300\" height=\"233\" srcset=\"https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/platforms-300x233.png 300w, https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/platforms-768x597.png 768w, https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/platforms-1024x796.png 1024w, https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/platforms.png 1125w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong><u><b>Analytics and Monitoring<\/b><\/u><\/strong><\/p>\n<p>Studying the analytics of a page is one of the most crucial steps in boosting followers and engagement. Analytics gives you clarity on what to post, when to post and how often to post. Every page has a unique set of things that works and doesn\u2019t work. And only your page statistics can give you those insights.<\/p>\n<p><a href=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/google.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-483 size-medium\" src=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/google-300x250.png\" alt=\"\" width=\"300\" height=\"250\" srcset=\"https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/google-300x250.png 300w, https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/google.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><strong><u><b>Ads<\/b><\/u><\/strong><\/p>\n<p>Buying fake followers is a complete NO-NO, since it has no impact on engagement! However, investing in ads to gain targeted followers is a must. Yes, you do gain organic followers with good content but sponsored advertising speeds-up the process incomparably.<\/p>\n<p><a href=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/google-ads.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-482 size-medium\" src=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/google-ads-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/google-ads-300x169.png 300w, https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/google-ads.png 560w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong><u><b>Being Social!<\/b><\/u><\/strong><\/p>\n<p>While we divert full focus on creating, curating and posting content on our page, we tend to completely overlook the basic acts of being social! It is important to instantly reply to all comments and indulge in stimulating conversations. And conversations shouldn\u2019t be restricted to one\u2019s own page. Your brand page needs to like, comment and interact with others in the social sphere in order to build its personality.<\/p>\n<p><a href=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/social.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-484\" src=\"http:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/social-300x215.png\" alt=\"\" width=\"300\" height=\"215\" srcset=\"https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/social-300x215.png 300w, https:\/\/www.partnersindia.com\/blog\/wp-content\/uploads\/2019\/02\/social.png 767w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Popularity depends upon how many people are consistently talking about you. And as a brand, you need to ensure that those numbers are on a constant incline. Because after all, no matter how many ads people see, they tend to trust what \u2018a friend\u2019 suggests. The advertising industry spends billions every year, yet word of mouth remains the most powerful marketing tool. Social media has harnessed that power by making WOM publicly accessible and trackable.<\/p>\n<p>Now, that you can hear what everyone\u2019s talking about your brand, it\u2019s unto you to make it lucrative.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Social media is like\u00a0a party that everyone\u2019s attending! People are here primarily to be entertained. And who\u2019s the most popular guy at the party? The guy who\u2019s either making them laugh or sharing an enthralling story. That guy is always the crowd-puller. And that is the guy every brand should aim to be. The objective &#8230; <a title=\"Social media marketing tips for beginners\" class=\"read-more\" href=\"https:\/\/www.partnersindia.com\/blog\/a-beginners-guide-to-social-media-marketing\/\" aria-label=\"Read more about Social media marketing tips for beginners\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing &amp; Digital Marketing Agency | Partners Advertising India<\/title>\n<meta name=\"description\" content=\"Social Media Marketing &amp; Digital Marketing Agency | Partners Advertising India\" \/>\n<meta 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