{"id":458,"date":"2017-06-08T12:48:19","date_gmt":"2017-06-08T12:48:19","guid":{"rendered":"http:\/\/www.partnersindia.com\/blog\/?p=458"},"modified":"2020-06-26T11:44:53","modified_gmt":"2020-06-26T11:44:53","slug":"why-conventional-advertising-is-important-to-a-business","status":"publish","type":"post","link":"https:\/\/www.partnersindia.com\/blog\/why-conventional-advertising-is-important-to-a-business\/","title":{"rendered":"Why conventional advertising is important to a business"},"content":{"rendered":"

Dating back to somewhere in 4000 BC, Advertising finds its roots in the Papyrus Printing in Egypt; moving to the 1620’s <\/span>Coranto<\/span><\/i> from Italy. The dock cafe\u2019s become a permanent center for people\u2019s gathering and thus came out the first business ads. Since then, Advertising has served a critical purpose for businesses across the world- competing with each other constantly for buyers attention. <\/span><\/p>\n

Advertising is one of the marketing means that comes with an invoice- often before seeing any results, but is used extensively yet for the long term residual effects. <\/span><\/p>\n

Like everything else, evolution well hit the advertising industry- advertising turned into creative digital advertising and alongside came a bunch of freebies- the social media and digital channels- Facebook, Twitter, Emails, Referrals and Publicity. <\/span><\/p>\n

Whether your business is an FMCG Provider or makes luxury\/necessity goods or is just a whimsy out of home- a one-time announcement will not entail a steady stream of customers. Advertising, or rather continuously advertising your business is a must. So why is it that even though there are wonderfully available low cost and free ways to promote a business, yet conventional advertising continues to be a core lead generation tactic. <\/span><\/p>\n

Here\u2019s why-<\/span><\/p>\n

One- Traditional Media Channelizes Promotion<\/b><\/p>\n

George Welton, author of \u201cAdvertising: Concept and Copy\u201d says getting the word out that you have something exciting to offer is the primary objective of advertising. From an upcoming entertainment event to the selling of a new product line, a political campaign or the expansion of an existing platform, all of it needs promotion. Advertising adheres to the rules of journalism by tactfully identifying the who, what, where, when and why whether your advertising takes the form of a print ad or a commercial, a handbill or a billboard. <\/span><\/p>\n

Two- It Caters to a broader spectrum <\/b><\/p>\n

The audience is spread across various demographics and advertising caters to a broad spectrum of people. Traditional media and ATL (Above the line) marketing activities are worked out for humans that are focused at catching as much attention as possible customized and positioned for a sieved target group.. <\/span><\/p>\n

Three- Traditional media interacts with real people. <\/b>Digital users as much may be real as a spammer or a bot. TV and Newspaper Ads counter this and interact with real people in real time. It helps raise the target group\u2019s demographic awareness of an issue, educating them on the real benefits of your product or service. <\/span><\/p>\n

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For instance, have a look at this ad from Google-<\/span><\/p>\n