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Partners has efficiently and effectively handled Connect’s CSR initiative aimed at instilling knowledge regarding the safe use of internet.
To inform children regarding the ways in which internet can cause harm and educating them to avoid these dangers, Partners suggested a series of educational lectures by leaders from IT industry and government enterprises. To make it interesting for children, a quiz was planned that would shortlist candidates through three stages for a grand finale that would crown the winners as Net Champs. For the complete exercise, a campaign strategy was developed, including nomenclature, creatives and advertisements for varied media, to create and maintain interest in the activities. Posters, standees and banners were designed keeping in mind the target audience. This wonderful initiative by Connect, in an industry that is defined more by cut throat competition, just reached a whole new level with Partners’ master-touch.

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