IMPORTANCE OF PHOTOGRAPHY IN BRAND COMMUNICATION

IMPORTANCE OF PHOTOGRAPHY IN BRAND COMMUNICATION
A brand isn’t just a product or service; it is a complete experience. To communicate all that a brand stands for to its target audience, a lot of factors come into play and appropriate media are involved. Visual media is very effective in creating the right impact and amongst visual media, photography is one of the most powerful mediums to get desired results.   In the olden days, pictures were very predictable and formal, adding little to t...

A BEGINNER’S GUIDE TO SOCIAL MEDIA MARKETING

A BEGINNER’S GUIDE TO SOCIAL MEDIA MARKETING
Social media is like a party that everyone’s attending! People are here primarily to be entertained. And who’s the most popular guy at the party? The guy who’s either making them laugh or sharing an enthralling story. That guy is always the crowd-puller. And that is the guy every brand should aim to be. The objective of a brand page is not to ‘Sell Now’ but to gather a fan-following that gets converted into brand loyalists. Hence, the content shouldn’t ...

CREATIVE LINE WOMEN

CREATIVE LINE WOMEN
https://www.youtube.com/watch?v=Kct21WRY6CA Best digital creative agency Partners Advertising most eye-catching Fashion Line TVCs with Cinematographer Aseem Mishra as director (known for cinematography in Ek Tha Tiger, Dabang, Band Baja Baraat & New York etc.) and 495 Format 2 Films, of which the music was composed by Ms Sawan Dutta of KBC fame. It offered hues of grey on smoke machines, the colonial backdrop of Shimla and - Mr India -- Sachin Khura