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Partners has struck a strategic alliance with Benetone Films, Bangkok. Benetone Films is the leading creative ad agency of Asia. It has many firsts to its credit. Catering to businesses all over the world, Benetone has strong presence in Indian commercial film market. Partners and Benetone Films will work together to achieve their corporate aims through a shared vision of growth, creative innovation, and strategic business.
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While attainment of performance driven objectives may not be interest to our patrons, and clients yet we share some delightful moments that gave us tremendous sense of satisfaction.
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The growth story of Partners got a fillip when it entered into a business relationship with one of the premier advertisement agencies of the world—Benetone Films of Bangkok, Thailand, on 25th April, 2007. It is both reward for our outstanding achievements back home, and an opportunity to perform at the international level.
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You may find it an oxymoron, imagination gone wild or a moment of sheer creativity. In fact, it was bit of everything when Partners hosted an exhibition of paintings by physically challenged (differently enabled) artist, Saurabh Saini, at its premises. Saurabh is a deaf and dumb from birth. The event held on 25th July to 4th August 2007. It was extensively covered by the media. The event lives on in our hearts to inspire us more work.
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An exhibition was held by Partners at Mumbai on 25th July 2007 to celebrate the art of photography. Some breathtaking photos were exhibited. The event was cynosure of media in the tinsel city and earned a lot of critical acclaim.
- 16th December 2007
Partners have a dominant presence in Advertisement market, north of Delhi. We have prospered from scratch. The early days were marked by low business turnovers but we knew how to tread a different path. A path less travelled by. We realised we had to be different. And we had to be first; not once, twice, but always.
Partners prioritised creativity for increasing financial turnovers. We combined aesthetics, art, and creative visualisation to give rare advertisement and branding solutions. We tried to be different. And we are different.
Partners broke the monotony of non-creative advertising, so common to our region. Partners introduced Studio-concept; conducted exclusive and exhaustive photo shoots, promoted models, and gave rare creative advertising solutions to our clients. Partners were the first advertisement agency to provide ‘total value’ creative visuals for print and audio-visual media. The market acknowledged our pioneering feat. And we were far ahead of others, before the actual ‘scramble for the pie’ started. We were first yesterday, are first today, and will remain first always.
History was created when The Tribune carried a colour advertisement released by us on 3rd May, 2001 in colour. The Tribune had broken an age-old tradition of keeping its black and white image, with us. Always First. The feat was repeated in other publications as well. Dainik Bhaskar (Chandigarh) through us.
The die was cast for Chandigarh to emerge as the next big commercial centre, north of Delhi in the early days of the current millennium. MNCs, big corporate houses, cell and IT companies. They need product and brand promotion in the region. We knew the customer requirements and designed their branding solutions. An idea was born, and a trend was set. We don’t mind the competition. It helps us to grow horizontally, vertically and increase the ‘client value’ in a market hungry for creative advertisement. We were first always and know how to remain Always First.
One may draw inspiration from the Greek mythological story of Helen of Troy—the face that launched a thousand ships. But one had to be at Troy in that particular age, to appreciate the beauty of Helen. Like one might wish to be here with us, to appreciate an equally daring statement—Partners has launched a hundred faces. In fact, some of our co-workers are wallowing in their success at Bollywood, the national and international fashion scene. And they proudly declare, “We were launched by Partners.”
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